Google Commits to EU’s AI Code of Practice: A Step Toward Responsible AI
On July 30, 2025, Google announced its commitment to sign the European Union’s General Purpose AI Code of Practice, a voluntary framework designed to align AI development with the EU’s AI Act, set to take effect on August 2, 2025.
This move positions Google alongside companies like OpenAI and Anthropic, while Meta has notably declined to participate, citing concerns over regulatory overreach.
The code aims to ensure AI developers adhere to guidelines on transparency, copyright compliance, and safety, particularly for high-risk AI models.
The EU’s AI Act is a landmark regulation that bans certain AI applications, such as cognitive manipulation, and imposes strict requirements on high-risk uses like biometrics and facial recognition.
The code of practice complements this by requiring AI companies to document their tools thoroughly, avoid training on pirated content, and respect content owners’ rights to exclude their work from datasets.
Google’s decision reflects its intent to foster trust and promote responsible AI development in Europe, a market critical for its global operations.
However, Google’s Global Affairs President, Kent Walker, expressed concerns that the AI Act and code could hinder Europe’s AI innovation.
Issues like deviations from existing copyright laws and demands for trade secret disclosures might slow AI deployment, potentially impacting Europe’s economic competitiveness.
Despite these reservations, Google’s participation signals a willingness to collaborate with regulators to balance innovation with ethical standards.
For users and businesses, this commitment could enhance confidence in AI tools, ensuring safer and more transparent services.
It may also set a precedent for global AI governance, as Europe’s regulations could influence standards worldwide.
However, the divergence in industry responses—Meta’s refusal versus Google’s cautious endorsement—highlights ongoing tensions between regulation and innovation.
As the AI Act’s enforcement ramps up, businesses may face increased compliance costs, while users could benefit from safer, more accountable AI systems.
FAQ
What is the EU AI Code of Practice?
It’s a voluntary framework to help AI developers comply with the EU’s AI Act, focusing on transparency, copyright, and safety for general-purpose AI models.
Why did Google sign the EU AI Code?
Google aims to promote responsible AI development and ensure access to secure AI tools in Europe, though it has concerns about potential innovation barriers.
